Our own product

InfluencerTask

Paying creators for what they do well, not how many followers they have

Status
Live · installable app
Year
2025
InfluencerTask
A product we build for our own team.

Brands pay for reach and get whatever comes with it. Creators get paid in proportion to a follower count they did not choose. Neither side can price the actual work.

Client InfluencerTask (Second Media)
Industry Marketing technology
Category Proprietary platform · Creator & campaign intelligence
Technology PHP 8.2MySQLVanilla JSREST APIAlgorithmic Scoring (IQS)PWA

Our approach

Score the work instead of the audience. A creator earns more by raising their score, and a 20,000-follower account with a strong record can out-earn a much larger one.

What it does

  • Over 500,000 creator profiles matched to a campaign by algorithm.
  • IQS: a quality score built from the work, which is what sets the reward.
  • Rewards land in the creator's wallet the moment a task is verified.
  • Brands run budget, brief, contract and payment from the same screen.
  • Campaign dashboard shows reach, ROI, score and rewards together.
  • Three ways in: as a brand, as a creator, or as someone who just completes tasks.
  • Turkish and English throughout; installable to the home screen.

What we delivered

  • IQS algorithmic quality scoring engine
  • 500,000+ creator discovery network
  • Automated campaign & budget dashboard
  • Instant creator wallet & payout gateway
  • Multi-channel analytics (YouTube, Instagram, X)
  • Responsive PWA & mobile task center

Core architecture

IQS Algorithmic Scoring

Filters through vanity metrics by analyzing real engagement, follower authenticity, and account maturity to set equitable reward rates.

Escrow & Instant Wallet Security

Brand budgets are locked in secure escrow for the duration of the campaign and released to the creator’s wallet the moment tasks are verified.

Dual-Sided Control System

Equips brands with streamlined briefing, targeting, and spend oversight, while giving creators a frictionless task feed and multi-channel telemetry.

Results

  • A live two-sided platform, with brands and creators already working in it.
  • Small creators are not filtered out before they apply; genuine engagement sets their payout.
  • Automated escrow protects marketing budgets while ensuring instant task verification payouts.

Start a project

Have something in mind?

It does not matter whether you already have a detailed project specification or the idea is still sitting in a notebook. Tell us where you are and what you are trying to achieve.

Glasgow, Scotland · info@secondmedia.co.uk